Umbral
A personal-finance school I took from idea to launch on my own: curriculum, adaptive diagnostic, design and code.
I get ideas off the ground.
From idea to launch, for my own projects and for clients. Based in Denmark.
Most ideas never leave the notebook. I take them, mine or a client's, through strategy, design and code until they're live.
Selected Work
Oven Ristorante
Web redesign and SEO strategy for an Italian restaurant, restructuring UX and content to increase reservations.
Atelier 1920 — TOUS Atelier
Repositioning of TOUS's fine jewellery line into the luxury segment.
Surry Hills
Scalable web design system for an international coffee chain, Miami, Palermo & Palma.
- Figma
- HTML / CSS
- VS Code
- Claude Code
- Framer
- WordPress
- Cloudflare
- Oxygen Builder
- Divi
- Adobe
From idea to launch
Everything an idea needs to go live, from the first question to the numbers after launch.
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Strategy
Shape the idea
Turn a loose idea into a clear plan: who it's for, what it has to do and how it will reach people.
Research · Positioning · Customer journeys
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Design
Make it tangible
Wireframes, interfaces and clickable prototypes, so an idea can be seen, tested and agreed on before anything is built.
Figma · Framer
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Build
Build it for real
From WordPress sites to hand-written web apps with accounts and their own server, built with AI-assisted workflows.
HTML/CSS/JS · WordPress · Claude Code
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Launch
Launch and grow
Publishing, SEO, analytics and conversion work, so the idea finds its audience and keeps improving after launch.
SEO · Google Analytics · Clarity
From first sketch to launch day.
I work where strategy, design and code meet.
My background spans UX/UI design, web development and digital marketing, so I can carry an idea through every stage myself: research and strategy, design in Figma, building in WordPress or hand-written code, and the SEO and analytics that come after launch.
Sometimes the idea is a client's, like a restaurant that wanted more direct bookings. Sometimes it's my own, like Umbral, a personal-finance school I built and launched from scratch. Either way, the goal is the same: get it out of the notebook and into people's hands.
Irene Tanarro Moreno
Strategy, design and code.